BMW emblem flash-projected onto eyelids of moviegoers

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The Bavarian Motor Works logo made quite an impact in a marketing display at a German movie theater recently. Viewers watching a Bavarian Motor Works advertisement had a Bavarian Motor Works logo imprinted on their retinas with a flash they could see after shutting their eyes. While those within the viewers were awed, commentary after the fact wonders about how safe or ethical such marketing could be. In any event, you know the business took out an enormous payday installment loan to have something such as this carried out. Source for this article - BMW logo burned into the retinas of unsuspecting movie audience by MoneyBlogNewz.

Flash projection of BMW logo

The BMW logo has gone where no logo has gone before. Using a type of flash projection technology employed in digital cameras, marketing producers stamped an after-image of the BMW logo on the brains of unsuspecting viewers. The gimmick is situated on how an image of the sun is imprinted on the retina after looking at it for an instant. Seems like to be on the back of your eyelids when they are closed for a moment. At the German movie theater, a large studio flash unit called a Profoto Pro-7B was behind the screen. In front of the flash there was a BMW logo stenciled in.

The BMW commercial

People had projections into their retinas of the BMW logo during an ad for BMW motorcycles. Superbike world champion Ruben Xaus was within the commercial. Producers say the goal is to “literally get inside people’s heads” like this. This is what the BMW brand afterimage will do. They even talked about the technique. They said a “harmless photo flash” was being used. Xaus says to the audience, “I am living my dream. 'What dream?' you ask. Just close your eyes and look deep inside yourself. Perhaps it is your dream too. It is in you." At this moment the BMW logo is projected at the audience. Then the audiences notices nothing unusual. It is just a flash. Xaus then talks again. He says "Close your eyes and you will see it."

Reaction to BMW logo flash

There were a lot of audience members very impressed with it. They didn’t care that they were being tested out. Numerous wonder if burning the BMW logo into retinas at movies is even safe. There is a ton of light coming out from the Profoto Pro-7B flash although it only lasts from 1/3,000 to 1/400 of a second. Eyesight can be hurt when looking at the sun though. Even if it just for a second, the damage is still done. Brief, bright flashes of light have also been shown to trigger epileptic seizures.

Viewing the BMW logo flash projection movie

youtube.com/watch?v=GR_vDq2iXJ4

Info from

Christian Science Monitor

csmonitor.com/Innovation/Latest-News-Wires/2010/1217/BMW-logo-branded-on-eyelids-How-did-they-do-that-video

CNET

news.cnet.com/8301-17852_3-20025875-71.html?part=rss&tag=feed&subj=TechnicallyIncorrect

The Epoch Times

theepochtimes.com/n2/content/view/47641/

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BMW emblem flash-projected onto eyelids of moviegoers

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